In April 2011, a few weeks after opening of new store in Beijing, Santoni came back to Italy and opened his boutique in Capri. The new boutique confirms the style of the furnishings of the Santoni stores, characterized by the solidity and refinement of materials and finishes opposed to the modernity of the sittings, each featuring IPad through which to explore the world Santoni.
A few weeks before opening a new store in Capri, Santoni opened his first boutique in China. In the heart of Beijing, the new boutique confirms the style of the furnishings of the Santoni stores, characterized by the solidity and refinement of materials and finishes opposed to the modernity of the sittings, each featuring i-PAD through which to explore the world Santoni. Beijing is the first important step in the expansion of Santoni East through a distribution policy focused on luxury department stores and prestigious shops.
Santoni's expansion continues with the garrison of the main Italian and international squares. In Turin, a city of unparalleled elegance and tradition, the boutique on Via Giolitti and covers a total of 100 square meters with two large windows. The interior is designed to give expression to a company that masterfully combines tradition and modernity, craftsmanship and contemporary style, history and innovation. The materials, authentic and natural, are a reminder of the solidity, the minute details and the polished finish of the surfaces pointing to the obsessive search of the highest quality. This background accepts models from men classic's line, and Limited Edition, Club and the creations of the woman Rose Collection.
Santoni celebrated its new boutique in the heart of Rome, in Piazza di Spagna, and showed off his unique creations of the highest quality during the Grand Opening. On the black carpet set up for the occasion marched guests from the worlds of culture, journalism and entertainment, come to celebrate the new store of the famous Italian brand symbol of excellence and exclusivity around the world. The exhibition space is designed to portray the combined quintessential qualities of the company. The raw materials are authentic and natural; they serve as an aide memoire of solidity, of strength, the careful attention to detail, along with the ultra glossy finish of the surfaces, attesting to the obsessive search to achieve the highest quality. The solidity is contrasted by the contemporary, ethereal seating area located at the back where every chair has an IPad making it possible to communicate with the Santoni world. This is the frame which surrounds and encloses the Rose Collection Ladies Wear, along with different models from the Santoni Classic, Limited Edition, Shabby Chic and Club Collections of Menswear.
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