maandag 25 april 2011

Santoni recently opened a few boutiques and stores

In April 2011, a few weeks after opening of new store in Beijing, Santoni came back to Italy and opened his boutique in Capri. The new boutique confirms the style of the furnishings of the Santoni stores, characterized by the solidity and refinement of materials and finishes opposed to the modernity of the sittings, each featuring IPad through which to explore the world Santoni.

A few weeks before opening a new store in Capri, Santoni opened his first boutique in China. In the heart of Beijing, the new boutique confirms the style of the furnishings of the Santoni stores, characterized by the solidity and refinement of materials and finishes opposed to the modernity of the sittings, each featuring i-PAD through which to explore the world Santoni. Beijing is the first important step in the expansion of Santoni East through a distribution policy focused on luxury department stores and prestigious shops. 

Santoni's expansion continues with the garrison of the main Italian and international squares. In Turin, a city of unparalleled elegance and tradition, the boutique on Via Giolitti and covers a total of 100 square meters with two large windows. The interior is designed to give expression to a company that masterfully combines tradition and modernity, craftsmanship and contemporary style, history and innovation. The materials, authentic and natural, are a reminder of the solidity, the minute details and the polished finish of the surfaces pointing to the obsessive search of the highest quality. This background accepts models from men classic's line, and Limited Edition, Club and the creations of the woman Rose Collection.

Santoni celebrated its new boutique in the heart of Rome, in Piazza di Spagna, and showed off his unique creations of the highest quality during the Grand Opening. On the black carpet set up for the occasion marched guests from the worlds of culture, journalism and entertainment, come to celebrate the new store of the famous Italian brand symbol of excellence and exclusivity around the world. The exhibition space is designed to portray the combined quintessential qualities of the company. The raw materials are authentic and natural; they serve as an aide memoire of solidity, of strength, the careful attention to detail, along with the ultra glossy finish of the surfaces, attesting to the obsessive search to achieve the highest quality. The solidity is contrasted by the contemporary, ethereal seating area located at the back where every chair has an IPad making it possible to communicate with the Santoni world. This is the frame which surrounds and encloses the Rose Collection Ladies Wear, along with different models from the Santoni Classic, Limited Edition, Shabby Chic and Club Collections of Menswear.

For more pictures of Santoni stores and boutiques, check out our Facebook page

dinsdag 5 april 2011

Santoni - The Cycle (the website intro animation)

All object are made by hand
Many of you have probably already visited the Santoni Shoes website. When the website opens, a very arty animation is shown. "Santoni - The Cycle" is a short movie that was presented at the AMG Theater for "Behind The Brands, an art movie gallery for top brands with Felice Limosani. During the 63rd Cannes Film Festival in 2010.

The colorful parts of the scene

Santoni shoes are an example of a fine italian shoemaking tradition. Classic style is expertly crafted by the care of skilled hands, to give the feeling and beautiful custom-made effect. The people of Santoni always have the desire to create something unique. All brand values are mixed together in a visual and totally handmade experience.

Santoni - The Cycle is also an example of true craftsmanship by the people of Happycentro, a creative studio that began in 1998 in Verona, the city Every shot, every picture is different to the previous one. The creative people of the Happycentro studio made every object and part of this animation by hand. Also the movement of all the part had to been done by hand.

For more pictures, check out our Facebook page.  

Check out "Santoni - The Cycle" 

Check out "The Making of: Santoni - The Cycle"

Full Credits:
Concept & Creative Director:
Director: Federico Galvani @
Illustration and Props Design: Andrea Manzati, Carlotta Perbellini, Andrea DonĂ 
Animation: Federico Padovani, Federico Galvani, Andrea Manzati
Set Design: Federico Padovani, Giulio Grigollo, Roberto Solieri, Carlotta Perbellini, Andrea DonĂ 
Director of photography:
Video Compositing: Massimiliano Mazzi @
Production: Felice Limosani Studio
Music: “Akro Bat”